Sunday, January 29, 2006

Sign Wars

"Walking through the streets of Korea resembles walking through a labyrinth of endless signs. In fiercely competitive Korean society, signs play a crucial role, alerting customers to the location and nature of businesses. Korean signs fight for every inch, having been plastered chaotically on buildings, overlapping in some cases and always looking for the upper hand. A competitive spirit that knows no limit - it's the Korean mentality at work. One must never lose out to a neighbor. This compulsion disfigures the city. Signs on windows... Signs on building walls...Signs posted on rooftops... The signs have taken over."

excerpt from "Korea Unmasked", by Rhie Won-Bok

The picture above was taken next to the "quiet" street where we live, in our sleepy suburb city of Uiwang.

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